Contact Info

10832 N 32nd Street
Phoenix, AZ 85028


Tuesday, July 17, 2012

 This is a nice little pearl ring!  A great look for a great price!


Monday, July 16, 2012

Watch Batteries

The Truth About Watch Batteries ~ What other jewelers don't want you to know!

 I am always amazed when people come into my store with stories of paying anywhere from $10.00 to $50.00 for a watch battery.  The watch battery business is full of scams and schemes to try to get people to pay way too much! 
 A classic example is,  someone goes into a jewelry store, watch repair shop or mall kiosk in need of a new watch battery.  They are asked if they would like a "regular watch battery" a "five year battery" or a "lifetime battery."  So, what makes this a scam?  Well, first of all, there is no such thing as a five year or lifetime watch battery!  Just because you pay more for the battery does not mean you are getting a better battery.  It is a fallacy that there is a so-called 5 year watch battery or even a lifetime watch battery.  What these places are selling is really nothing more than a warranty.  And, don't forget to keep the receipt equals no warranty!
Another pitch pulled by jewelry stores is when they say your watch takes a "special watch battery" because it is a name brand watch.  They may say, "this is a high end watch and must have special battery."  The truth here is that there are no "special watch batteries."  A Movado watch takes the same type of silver oxide watch battery as many costume watches.  The same holds true for Cartier, Fossil, Gucci Guess and most others name brands. 

I break all the industry rules when it comes to the selling of watch batteries.  I sell most watch batteries for $2.99.  No coupon, no scam, no gimmick!  I don't charge more because of the name of the watch or sell extended warranties.  I provide the same watch batteries as all the jewelry stores, watch repair shops and mall kiosks.

Great Batteries, Great Prices, Great Service!